Amidst a very interesting interview with Netherlands magazine RTL News, Jim Ryan, CEO of Sony Computer Entertainment Europe (SCEE), hinted that PS4 is already profitable at the launch price of 399€.
*smiling* That’s, uh, top-top-top-secret information, uhm, but what I’d say is that Sony is, uhm, Sony is in difficult times at the moment and PlayStation is one of the pillar businesses that Sony’s leader, Kazuo Hirai, has identified as pivotal to sustaining Sony’s business, while he regenerates it and restructures.
And therefor it’s really important that across our ecosystem that we generate cash and profitability.
The €399 price point, which I’m really thrilled about, allows us to to do that.
Another interesting tidbit of information for those of you who are craving a PlayStation 4, but did not preorder yet, is that Sony expects to have some further stock available, provided that you’re willing to stay in very long queues to get the new console.
The level of pre-orders is real high. There will be some stock which is not set aside for pre-orders, but you’ll have to get up really early or stay up really late, depending on what your habits are, demand is very considerable.
