Respawn:Titanfall Has Been Tough To Market Without SP

According to Respawn Entertainment‘s Producer Drew McCoy, marketing Titanfall was quite difficult at first, mainly because of the absence of a traditional single player campaign. On Neogaf forums, he wrote:

It’s actually been really tough trying to accurately market Titanfall. If you look at what we’ve done, its a lot different than what most FPS games do. Without a bunch of highly scripted SP moments to recam from different angles, the usual ‘movie like’ trailer is just about right out.

Instead, we’ve decided to show unedited gameplay segments that last 3-5 minutes (so far – more footage coming, of course!) to show the “flow” of the game. Starting as a Pilot, taking on AI and other player Pilots, wall running around a Titan, earning your Titan, climbing in, battling other Titans while stomping on humans, ejecting, etc. There’s a huge amount of gameplay mechanics available at any one time, and encompassing them in a few minutes is actually quite hard to do.

It is definitely true that shooters use campaign setpieces in most trailers, and probably Titanfall would have had much more trouble if it wasn’t for the Call of Duty legacy that hangs around Respawn. Ultimately though, gameplay is what makes or breaks a game and feeling confident of Titanfall, they decided to let press and players try the game last year at conventions all around the world.

It’s also why we took an extremely early pre-alpha build of the game to events like Gamescom, PAX, etc. to let normal dudes hands-on time with the game. There’s no amount of polished marketing that can replace playing the actual game

Well, if what we played at Gamescom 2013 was “an extremely early pre-alpha” build of Titanfall, then things surely are looking good for the final game, due on 11th March in North America and 14th March in Europe for Xbox 360, Xbox One and PC. Have you preordered already?

Alessio PalumboBy Alessio Palumbo (567 Posts)

Gaming writer since ages, now Founder and Editor in Chief of Worlds Factory. Clan Leader/Guild Master of La Legione del Drago, clan/guild of heroes jumping from a virtual world to another for the most epic (?) adventures ever seen.


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